Phew new decade12/27/2022 If you’re a total marketing noob it is good to think about things beyond just top of funnel and user acquisition. Ahhh the circle of life.Īlthough I guess it is perhaps worth mentioning that you might want to read the book Hooked by Nir Eyal on how to build habit-forming products. Every business is too unique so really who cares what someone else did at some other startup? You sorta need to find your own way that works, then to complete the cycle I guess you would write you own book about it. To which is usually reply “Uhhhhh well none of them” That’s because you learn early stage growth marketing by doing not reading about doing. Well mostly downs but you get my point.Īs many first time founders start their own journey I’m often asked things like “uhhh what marketing book do you recommend to read?”. That feeling is, unfortunately often short lived but you should still enjoy it as the startup journey is long and fraught with so many ups and downs. When you do, it can be a great feeling not just of relief but that you’re at the start of something big that will put your little startup into hyper growth mode. Although really I think that’s one of the best parts of startup growth marketing, all that experimenting and failing and learning and only occasionally finding something that works. So this week I’ve been thinking back to marketing activities I’ve done that have proven to be a waste of time. Thanks to all who have given a listen or subscribed thus far. In the spirit of moving fast I’m also doing this podcast much like a startup so testing different types of content formats and topics to see what works. I’ll soon be using some better recording equipment and starting to do some video with this podcast so be sure to subscribe to get notified of future episodes. I am still traveling and getting over my last cold, so apologies again for the less than idea audio quality. Hello listeners and greetings from wonderful but also very weird Berlin. Podcast: The most important question founders should ask themselves.Podcast: This startup marketing advice is a complete waste of time.Podcast: Should you do a startup accelerator program?.
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